Client

Alzheimer's Society

Project Date

April-May 2018

Visuals

DM, VR

VR

360° Film

CANVAS

Interactive

DM

Warm & cold

We were delighted to enter and win our first pitch, for Alzheimer’s Society’s integrated 2018 spring campaign. The brief pulled no punches and prompted us to come up with #SeeDementiaDifferently – a darker yin to the animated yang of Dementia UK’s recent film, Together Again, produced by Passion Pictures with Arthur London.  

Dementia is the UK’s leading cause of death and most of us think we understand how it affects us (memory loss etc.). But our campaign – built around a VR experience provided by DTV – highlights other, less-well known, symptoms of the condition, such as damaged vision and hearing, and the inability to recognise everyday objects.

These terrifying symptoms can lead to people with dementia becoming overwhelmed by unbearable noise, disturbing hallucinations and terrible confusion – even when they’re in their own home. Watch the VR film here (on your mobile) and see if you can answer the four simple questions you’re asked at the end.

I guarantee that once you’ve seen dementia differently, you’ll want to unite with Alzheimer’s Society to beat it too.

Client

National Trust

Project date

October 2018

Visuals

Press ads

PLANNING

Workshop

Press ADS

Times
Guardian

Where’s the place that makes you feel alive? The place you escape to when you’re stressed? The place you spend precious time with loved ones? These are the places that make us who we are, and we wrote some stories to show you why... 

It was a such a joy to work on the development and implementation of National Trust’s new brand campaign. It is storytelling, pure and simple. The first round of press ads went into the glossies in late August and Lonely Leap’s fantastic films are all online here. WARNING: Link contains very emotional stories. 

Client

PA Research Foundation

Project date

Dec 2017

Visuals

Warm DM

Gross income

Best ever Christmas appeal

Response Rate

Best ever Christmas appeal

ROI

Best ever Christmas appeal

It was early December, and we were just contemplating knocking off for an extended Christmas break, when Simone from Brisbane’s PA Research Foundation got in touch. She was in strife.

“Our case study has pulled out and we don’t know what to do about getting a Christmas appeal out there. I’ll send you everything we’ve got. Can you please see if you can make something out of it? Also, we need it yesterday.”

What arrived in my inbox three minutes later was fundraising gold. It was the story of a hospital that is transforming the way women who have breast cancer are treated. Here’s the abridged version because, as you probably know, Australians like their copy loooooong…

It’s a balmy Brisbane evening in late December when a lone woman enters the reception at Princess Alexandra Hospital. It is patient No. 64. We know this because the number is printed on the back of her scratchy, paper gown. She looks like a prisoner. 

Patient No. 64 was supposed to be visiting her children for Christmas (they live in another state). But instead, she’s been rushed from appointment to appointment, prodded and poked, scanned and tested, and then finally given the news she was dreading.

Patient No. 64 has breast cancer.

Patient No. 64 sits in stunned silence in the hospital reception. Exhausted. Terrified. Alone. Then, for the first time since her ordeal began, she hears her name called. Not her number. Her name. And in that split-second, Patient No. 64 becomes Lesleigh again.

Finally, she feels able to cry. Because now Lesleigh knows she is not alone. There is someone here to help. Someone who knows exactly how she is feeling.  

That someone is a volunteer, a woman who has survived breast cancer, who takes Lesleigh downstairs, to choose a more comfortable gown to wear (these gowns are donated by staff, volunteers and supporters). She also receives a ‘boho bag’ (low-slung for comfort and also handmade by staff, volunteers and supporters) to keep her personal things in during her treatment.

Finally, Lesleigh receives a Little Box of Hope.

This box is filled with bits and bobs. Nothing you’d be excited about receiving at Christmas. But they’re the small things that PA and their volunteers know will make Lesleigh’s cancer journey more bearable – hand cream, sanitisers, tissues and mints to get rid of the metallic taste from chemo.

PA Research Foundation believes that women who have received the worst possible news deserve the best possible treatment – and their supporters clearly agree. This pack has become their best performing Christmas appeal ever. It’s not hard to understand why.

Who wouldn’t want to send a Little Box of Hope to a woman facing cancer alone at Christmas?

Client

Refugee Council

Project Date

March 2018

Visuals

Warm DM for March, May and Christmas campaigns

+22%

Average Gift

+11%

Response rate

+72%

ROI

Getting a new client is always cause for celebration, especially when it’s one whose work chimes with your own personal beliefs.

We took on the Refuge Council from an agency agency, hoping to give them the service they needed for a price they felt was justified.

The numbers speak for themselves. Average gift up 22%, response rate up 11%, ROI up a massive 71%. Turn-around was a couple of weeks from brief to print and, having struggled with not getting the service they deserved due to the modest size of their account, we hope Refugee Council are now happy to be working differently.